Work with Us

Last updated: May 2026

SlotMap is open to working with licensed online casino operators, payment providers, software studios, and adjacent businesses where there is a genuine fit between their work and our editorial coverage. This page sets out who reads us, what kinds of partnership we accept, what we will not do, and how to start a conversation. The contact address for all partnership inquiries is partnerships [at] slotmap [punto] space.

Read the rest of this page before reaching out. We have learned that brands which do not read it tend to propose things we will not do, and we both end up frustrated.

Our audience

Our readership is concentrated among engaged adult players (18+, 21+ where local law applies) with prior casino experience, who research operators carefully before signing up and depositing. Geographically, the largest readerships are in the United Kingdom, Italy, Germany, Spain, the Netherlands, and Scandinavia, with secondary audiences in regulated provinces of Canada and Australia (where lawful), and US states where online casino is regulated.

The audience profile shapes what works on the site: detailed license-and-payment-method coverage, hands-on withdrawal-time documentation, structured comparisons, and bonus-terms breakdowns outperform listicles, “top 10 casinos 2026” pages, and SEO-driven thin content. Readers are sophisticated; they spot affiliate sites that recycle marketing copy.

Specific traffic figures, demographic breakdowns, and geographic mix are shared with serious partnership inquirers under non-disclosure. Please email with your context and we respond with a media-pack overview.

Hard requirement: license tier

Before any partnership discussion advances, the operator must hold an active license from a regulator we recognize. The framework is described in detail on our Casino Review Policy and Sources & Citations pages, but in summary:

• Tier 1 licenses — UK Gambling Commission, Malta Gaming Authority, Gibraltar Regulatory Authority, Alderney Gambling Control Commission, Isle of Man Gambling Supervision Commission. We work with operators holding these licenses on full editorial review.
• Tier 2 licenses — ADM (Italy), DGOJ (Spain), ANJ (France), Spelinspektionen (Sweden), Spillemyndigheden (Denmark), GGL (Germany), Kansspelautoriteit (Netherlands), SRIJ (Portugal), and equivalent national regulators in regulated EU/UK markets. Reviewed for the specific national market. The license is verified before any commercial discussion.
• Tier 3 licenses — Curaçao, Kahnawake, Anjouan, Costa Rica registration, and similar offshore arrangements. We do not partner with operators holding only Tier 3 licensing. They may be reviewed editorially — with explicit warnings about the lower regulatory standard and player-protection limitations — but we do not enter affiliate or sponsored arrangements with them. This is non-negotiable.
• Unlicensed operators — we do not partner with, link to, or accept payment from operators without verifiable active licensing. Partnership inquiries from unlicensed operators receive a single reply explaining this policy and are then ignored.

If you are a Tier 3 or unlicensed operator considering an inquiry, please do not. We respond to a high volume of correspondence and we have learned that the conversation always ends in the same place. The right path is to acquire Tier 1 or Tier 2 licensing first, then approach us.

What we offer

Display advertising

The Site currently serves display advertising through Adsterra. Direct-sold display advertising is not currently a primary focus; brands seeking display reach are best served through Adsterra’s regulated direct campaigns or through programmatic networks compatible with Adsterra’s policies.

Affiliate partnerships

Affiliate partnerships are our primary commercial relationship with licensed operators. We work through the major casino affiliate networks and direct in-house programs:

• Income Access
• NetRefer
• Affilka by SoftSwiss
• MyAffiliates
• PartnerMatrix
• RAW iGaming
• Direct in-house affiliate programs operated by Tier 1 and Tier 2 operators

Standard commission structures (revenue share, CPA, hybrid) are all acceptable. The choice between models is operational and does not affect our editorial position.

Sponsored content

We accept a limited number of sponsored long-form articles per year, under specific conditions:

• The operator holds a Tier 1 or Tier 2 license, verified at the start of discussions.
• The subject matter falls within our editorial scope and is genuinely interesting to our readers.
• The brand and the subject have a defensible connection (a payment-provider sponsoring a piece on cashier processes is acceptable; a slot studio sponsoring a piece on responsible gambling is not).
• The article is clearly marked as “Sponsored by [Brand]” at the top and uses rel="sponsored" attributes throughout.
• The brand has no review or approval rights over editorial framing, factual statements, or our verdicts where applicable.
• The article meets the same factual-accuracy and responsible-gambling standards as non-sponsored work, including age-gating language and links to our Responsible Gambling page where relevant.

Casino reviews and listings

Our casino reviews and listings reflect editorial verdicts based on our hands-on testing protocol described on How We Test. An operator can be reviewed without an affiliate relationship in place, and an affiliate relationship does not guarantee a positive review. We have published “not recommended” verdicts on operators with whom we have affiliate arrangements; we will continue to do so. The framework is in our Casino Review Policy.

Operator data corrections

If you represent an operator and an article on our site contains a factual error about your platform — outdated license number, incorrect payment-method list, wrong RTP for a game, withdrawal time that no longer applies — please email info [at] slotmap [punto] space with the subject line “Correction: [URL]” and the documented correct information. Factual corrections are processed under our Corrections Policy regardless of whether you have a commercial relationship with us. Editorial verdicts and judgement calls are not “corrections” and are not negotiable through this channel.

Categories we will consider

• Tier 1 and Tier 2 licensed casino operators (slots, live dealer, sports betting where lawful in the target jurisdiction).
• Licensed payment providers serving regulated gambling markets (e-wallets, bank-transfer specialists, regulated crypto on-ramps).
• Slot and table-game studios with verifiable RNG certification (eCOGRA, iTech Labs, GLI, BMM Testlabs).
• Player-protection technology providers (Gamban, BetBlocker, KYC/AML services, GeoComply and equivalents).
• Responsible gambling charities and treatment organizations — for which we waive standard commercial fees.
• iGaming industry events, conferences, and significant trade publications.
• Trade-press publications and regulatory analysis services.

Categories we will not consider

• Unlicensed operators or operators holding only Tier 3 licensing — for partnership purposes. (Editorial review with full warnings is a separate matter.)
• Operators currently subject to active regulatory enforcement for player-protection failures, AML failures, or unfair-terms findings — until the matter is resolved and remediated.
• Operators on national blacklists in their target markets (UKGC unlicensed-operator warnings, ADM blacklist, AGCM consumer-protection orders, etc.).
• “Honest review” or “guaranteed positive coverage” arrangements with implicit expectation of favorable verdicts.
• Greenwashing partnerships — operators seeking to use our editorial credibility to obscure underlying practices we would object to (heavy-handed bonus traps, opaque withdrawal practices, withheld winnings, etc.).
• Partnerships requiring removal or alteration of existing critical editorial coverage.
• Link-building exchanges, paid placements styled as editorial content, guest-post-for-payment arrangements.
• Partnerships with unstated or non-transparent ownership structures — ultimate beneficial ownership must be disclosable on request.
• Sweepstakes casinos and “social casinos” with prize redemption in jurisdictions where their legal status is contested.
• Crypto-only casinos without verifiable licensing, regardless of trading-volume claims.
• Skin-betting platforms, loot-box-adjacent products, and gambling-style products marketed at non-gambling audiences (especially audiences that include minors).

The editorial wall, in plain language

The editorial wall is the boundary between our commercial relationships and our editorial decisions. In practice it means:

• You cannot pay us to write something positive about your casino.
• You cannot pay us not to write something negative about your casino.
• You cannot review or approve editorial content before publication.
• You cannot remove existing editorial coverage of your casino after the fact.
• You cannot have us delete reader complaints about your withdrawal practices.
• Sponsored content is not editorial content; it is clearly identified as sponsored.
• Our published verdicts are formed from our hands-on testing — sign-up, deposit, gameplay, support, KYC, withdrawal — not from your marketing brief.
• If our test reveals that bonus terms are deceptive, withdrawals are slow, or KYC is weaponized, we say so. Fee paid is irrelevant.

This is not a negotiating position. Operators that find these boundaries unworkable are usually a poor fit for us, and the conversation ends quickly. The operators we have the longest, most productive relationships with are precisely the ones who understood this from the first email.

Responsible gambling commitments expected of partners

Operators we work with are expected to operate to standards consistent with their license. We may decline or end a partnership where an operator falls materially short, including:

• Failure to honor self-exclusion (UK GamStop, Italian RUA, Danish ROFUS, German OASIS, Spanish RGIAJ, Swedish Spelpaus where applicable).
• Marketing materially inconsistent with UK CAP code 16, ADM/AAMS Italian advertising rules, or DGOJ Real Decreto 958/2020 in Spain.
• Bonus terms designed to be unredeemable in practice.
• KYC processes weaponized to delay or refuse legitimate withdrawals.
• Publicly documented enforcement actions for player-protection failures that have not been remediated.

The point is not to police the industry from a publication’s chair. It is to be honest with our readers about which operators we are willing to lend our editorial reputation to.

Technical and creative requirements

For sponsored content and affiliate landing pages:

• Final article structure, length, and headline are decided by the editorial team.
• Operator logos and brand mentions are placed in line with our visual conventions.
• External links to operator sites use rel="sponsored" as required by search-engine guidelines.
• Bonus terms summarized in articles are written by us, in plain language, from your terms-and-conditions document. We will not paste marketing copy.
• The “18+” badge and a link to Responsible Gambling appear on every page that mentions specific operators or bonuses, irrespective of sponsorship status.
• Final approval rests with our Editor-in-Chief.

Pricing and process

We do not publish a rate card. Pricing for sponsored content depends on scope, length, exclusivity, and any additional placements (newsletter mentions, social posts). Affiliate commercial terms are negotiated through the affiliate networks listed above. Initial inquiries should describe the proposed scope; we respond with a quote within 14 business days.

The standard process for a sponsored article:

1. Inquiry from the operator, with proposed subject and timeline.
2. License verification on our side (we look up your active license at the regulator’s register before any commercial discussion).
3. Discussion of editorial fit and scope. If the fit is poor, we say so and decline.
4. Quote and statement of editorial conditions (no review/approval rights, etc.).
5. Briefing call where the brand provides relevant information.
6. Editorial team writes and produces the article on our standard workflow (see How We Work).
7. Article is published with clear sponsorship marking. The operator sees it at publication, not before.
8. Invoice issued; standard payment terms 30 days from invoice.

How to start a conversation

Email partnerships [at] slotmap [punto] space with the subject line Partnership inquiry: [your operator/brand] and include:

• A brief introduction to your operator and the markets you serve.
• Your active license details (regulator + license number) so we can verify before we reply at length.
• Why you think there is editorial fit with our coverage.
• The proposed type of partnership (affiliate program, sponsored content, brand series, etc.).
• The affiliate network you operate through, where applicable.
• A budget range, if you have one. Vague inquiries without a budget are slower to advance.
• Your timeline.

We respond within 14 business days, typically sooner. If we decline, we tell you why; we have found this is more useful for both sides than a vague non-response.

Related pages: Editorial Standards · Affiliate Disclosure · Casino Review Policy · Responsible Gambling · Contact Us